Adwords
Google AdWords could be the best thing for your business
But…you probably have some questions right now. Questions like:
Will AdWords work for my business?
And can I please just talk to someone about my specific problem? Of course! Just fill in the short form below & we’ll arrange a call with you.
Where do I start?
If you’re an absolute beginner to Google AdWords, then we suggest you take a look at the AdWords Starter Kit. We’ve got some great free resources to help you understand how this amazing tool can help your business, get started quickly & start to master this head-scratching beast.
If you’ve already started using AdWords, but are finding it harder than you thought (no wonder – it sounds so easy with all those “we’ll have you on Google in 15 minutes” websites out there!) then let’s have a chat. During this strategy session, we’ll help you work out if Google AdWords is a good fit for you & your business. We’ll ask you some questions about your business & the prospects you want to attract. And we’ll let you know right up front what your investment would be & what our guarantees are.
No time to go to conferences or hang out with people that just want to shove their business card in your hand? We get that! Which is why we offer online workshops. We’ve got three to choose from – find out more about our Online AdWords Workshops. (Coming very soon in 09)
No time at all? Running a small business is time-consuming & hard work. You don’t record your own TV ads, or do your own tax – so why try to run your own AdWords account on top of all the other tasks you have? Let us do it all for you. We guarantee our work & you can say stop at any time (check out our new Placement Targeted List – all the hard work done for you to improve your Content Network campaigns!)
What do we guarantee? Great question! We’ve got a triple guarantee for you.
1. Your strategy session chat will be conducted with a Qualified AdWords Professional. This is key… even if you don’t end up talking to us here at WebSavvy, please make sure that whoever you work with is Qualified to do so by Google. We’re not web designers who happen to know a little bit about search engine marketing. We specialise in marketing small businesses online. There’s a big difference!
2. You get a 100% money back guarantee. We guarantee to save you at least $500 during your call. As long as you’re investing a couple of grand a month in this medium, then we guarantee that we can show you how to save at least $500 in wasted clicks. How can we make such a bold statement? Because we’ve been inside literally hundreds of Google AdWords accounts & know the mistakes many first time advertisers make & how to fix them – we’ve been doing this for 5 years. We’ve learnt a bit over that time & we’re happy to share.
3. Work with us & get a 200% money back guarantee. If you decide that we should work together & that Google AdWords is a great fit for you & your business, then we’ll give you a credit towards your ongoing investment of twice what you paid for the AdWords Strategy call. What could be fairer than that?
Is your Competition beating you?
If your prospects go looking for you online are they finding you or your competitors? We don’t just mean those people searching for your brand name (which hopefully you have the #1 ranking on the page for) but for all the various phrases that your prospects can (& do) use. In Australia it’s especially vital to ensure that your business can be found on that first page of Google results – because that’s where 80-95% of Australians are regularly looking!
And these days, regardless of where else you advertise, the majority of those prospects will want to take a look at your website before doing business with you (isn’t that what you’re doing right now?). As crazy human beings we’re rather scared of making mistakes, of getting stuff wrong – like choosing the wrong service provider – so even when we see a great ad, or more likely get a great reference from a trusted friend, we still want to see for ourselves. If your website can’t even be found, many of those prospects might never make it to step 1 or working with you.
Do you have the time to learn Online Marketing?
Sure you can read a book or two (if you want to do this, we highly recommend Perry Marshall’s book: The Ultimate Guide to Google AdWords), listen to podcasts or read the (wonderfully confusing) online help that Google provides! And two things will probably happen.
1. First, you’ll setup your own AdWords account (it really is easy to do) choose a dozen or so phrases, write one Ad & give Google your credit card number.
2. Then after a week or maybe a month goes by, you’ll wonder why so few visitors are coming to your website, why it costs so much & try to figure out where you went wrong.
And that’s where the learning really starts! You’ll discover that to setup & manage an AdWords account effectively is actually pretty hard & very time consuming. It’s true, it used to be a lot easier, but now in 2009 you have to worry about negative keywords, click thru rates, keyword matching types, split testing, Quality Scores, bid management, day parting, landing page quality & load time and a whole lot more.
Is that how you really want to spend even half a day during every one of your busy weeks? Nope, probably not. Best to let someone who’s made the silly mistakes, learnt from them & spent almost five years mastering the ins & outs of the system do it all for you.
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