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Blog

Read the latest musings from WebSavvy HQ.

WebSavvy Google Premier Partner Awards 2021 finalists

We’re thrilled to share that WebSavvy is a Finalist in 3 categories at this year’s Google Premier Partner...
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23 Facebook glossary terms every digital marketer needs to know!

In 2004 the meaning of friends changed forever with the introduction of Facebook. Keeping up with Facebook's lingo ca...
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How to get the most out of your holiday campaigns

The holiday season is fast approaching. With the sounds of jingle bells and cheerful music on the not too far tinsel ...
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What’s a negative keyword? And other Google Ads jargon you should know!

Don't get your CTR mixed up with your AOV and make a F-O-O-L out of yourself. Google ads can be confusing at the best...
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To Localise or Localize? What to consider when taking your business into new markets

If you’re thinking about taking your business international there’s obviously A LOT to take into consideration. But a...
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What is good ad creative?

  Here at WebSavvy, we live and breathe paid advertising. We spend our days chatting and working with our client...
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Should I be running Google Shopping ads?

What do you need to get started with Google Shopping ads? And why should you use them? We get these questions a lot f...
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How to get the most from your online ads – aka The Profit Curve

If you’re a VC-backed startup happy to burn through cash in the myopic pursuit of ‘growth at all costs’ and you hope ...
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Mike’s 2021 predictions for digital marketing

WebSavvy's CEO Mike, has once again taken a glance inside a crystal ball to give his 2021 predictions to DigitalMarke...
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What we know so far about Apples App Tracking Transparency framework

You’ve probably seen, heard or shared Facebooks full-page ad in US newspapers over the past week. The pretty in...
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The impact of pausing brand campaigns

Let’s assume your SEO is top notch and you have the glory of position 1 on a Search Engine Results Page (SERP). ...
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Mike shares his top predictions for digital marketing in 2020

What’s going to be happening in the world of Google Ads in 2020? Mike and other industry experts recently share...
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