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Blog

Read the latest musings from WebSavvy HQ.

3 ways to think about return on ad spend when growing a business with digital ads.

The archery board is a visual metaphor Mike has used for well over a decade to explain to business owners the relatio...
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What you need to know about Google’s Performance Max campaign type

In case you missed it, Performance Max (aka pMax) is Google’s latest ad format that will soon replace Smart Shopping ...
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WebSavvy Joins Google’s International Growth Program

Here at WebSavvy we love helping businesses grow. So we’re very excited to share the news that Calvin Lee and Sam Tok...
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Google Analytics & GA4 – what’s changing, when & why?

Last week Google announced that the existing version of Analytics ‘Universal Analytics’ (UA) is going to be deprecate...
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WebSavvy is a Google Premier Partner for 2022

WebSavvy has been named a 2022 Google Premier Partner recognised among the top 3% of Google Partner agencies in Austr...
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Good News Stories

After another big year, it feels wonderful to be rounding up 2021 with some good news stories, as well as learning an...
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WebSavvy Google Premier Partner Awards 2021 finalists

We’re thrilled to share that WebSavvy is a Finalist in 3 categories at this year’s Google Premier Partner...
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23 Facebook glossary terms every digital marketer needs to know!

In 2004 the meaning of friends changed forever with the introduction of Facebook. Keeping up with Facebook's lingo ca...
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How to get the most out of your holiday campaigns

The holiday season is fast approaching. With the sounds of jingle bells and cheerful music on the not too far tinsel ...
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What’s a negative keyword? And other Google Ads jargon you should know!

Don't get your CTR mixed up with your AOV and make a F-O-O-L out of yourself. Google ads can be confusing at the best...
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To Localise or Localize? What to consider when taking your business into new markets

If you’re thinking about taking your business international there’s obviously A LOT to take into consideration. But a...
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What is good ad creative?

  Here at WebSavvy, we live and breathe paid advertising. We spend our days chatting and working with our client...
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