Google AdWords Services
Let’s face it – Google AdWords is a little scary. You’ve probably heard the stories of people melting their credit cards overnight or how difficult it is to find the right keywords, get your ads approved & still pay less than it costs you to make a sale!
Which is why instead of learning how to properly run your AdWords account, you might ask WebSavvy to do it for you…
With five years experience & as a Qualified AdWords Company we’ll make sure that you get exactly what you need to get the sales & leads you want, at the right price. We offer a range of services.
Choose just the service that you need
AdWords Account Setup – if you don’t yet have an account, we can set it all up for you the right way
Keyword Research – it’s often been said online that content is king, in which case keywords are queen. It’s vital for your sanity & ROI to choose the right keywords on which to bid. Let’s look at an example. Say you sell tax accounting services in Sydney. Phrases such as ‘tax’ or ’sydney’ are too broad & not relevant enough to what you actually offer (however the system will let you bid on them – as long as you pay a small fortune!). Very long phrase such as ‘where can I find a really good tax accountant in central sydney’ are effectively useless. It would take you a year to come up with all the various combinations of those (& all the other) words you could use. In other words they’re too specific. The trick with AdWords is to hit the middle ground; not too broad, not too specific – just right. And to have a combination of short head, mid-tail & long tail keywords in separate groups.
Negative Keyword Research – one of the least used aspects of the AdWords system is the ability to not show your ads to people that type in certain words or phrases. Not only does this stop the risk of those people accidentally clicking on your ad (which wastes money), it actually makes your cost of advertising go down over time. The reasons why are too complicated to go into here (ask us to explain) but it’s one of the tricks to the system: the better you get at using the system, the cheaper the cost of attracting those visitors to your website. You can either buy our 9,000+ list of keywords or let us create a custom list just for your niche
Writing Ad Copy – you probably already know the benefits of split testing your ads and finding better & better performing ads over time. How would you like someone that’s written over 1,000 ads to write those for you? We have a number of packages available
AdWords Campaign Setup – once you’ve researched your keywords & dug into your market a bit (to find the benefits needed for your ads) you’ll need to put them all together & setup your actual account. This needs to be done the right way to minimise the amount you’ll pay per click.
Perhaps you’ve already tried to use AdWords & feel that your results could be better. You can choose to have us setup just 1 campaign or many, then you can copy those methods & results across an entire account (or with multiple products & services). Pay once for our IP & then use it to build your own account!
Display Network – you’re not constrained to only show Ads on Google.com (or Google.com.au in Australia). In fact you can show many different types of Ad across a wide range of websites across the entire Internet. Show text, image, video & gadget ads on forums, blogs, social media sites like MySpace & Facebook, newspaper sites, directories, portals & many more. Because 90% or more of AdWords advertisers don’t make use of this there are huge & profitable opportunities for you here. We can make sure you do it the right way – or simply do it for you.
Mobile Marketing – A new innovation to Google and incredibly powerful when done correctly. You can now show ads to people searching on a mobile device for the brand, or the products & services you sell. These ads can even result in a call direct to the business, removing the need to build a mobile version of your website!
Local Marketing – Google Local Business Centre is now huge. You must claim Your Local Business Listing. Your Local Business Listing will become the cornerstone for a number of services that are are on the way as Google continues to roll out innovations almost weekly. You need a team to help you keep up to date with all the latest local marketing techniques, to ensure you get the most local exposure in your area.
Re Marketing Re marketing has existed in the online advertising world for a while now. However the feature is fairly new to Google AdWords & still causes a fair bit of confusion among AdWords users. In its simplest form, it’s a way to show ads to people browsing the web – but only to those people who have already visited a particular page on your website. The benefits are improved ROI & more powerful search marketing strategies for your business.
Google Analytics Setup – “we can’t manage what you don’t measure” and the same goes for your website. If you can’t measure the ways that different visitors use your site, you’ll never know which are best for you. Which keywords bring the sales? Which landing pages convert & which cause your visitors to run away?
Conversion Tracking Setup – being able to measure “conversions” (such as enquiry forms completed, ebooks purchased, subscriptions paid) directly in your AdWords account makes for much easier management & better decision making. It should be the only way you manage your campaign
Landing Page Creation – if you don’t want to read the 600+ page Marketing Sherpa guide on creating the best possible landing pages, then hire us – we’ve read every page & have been building targeted & performing landing pages for years. Why settle for a 0.5% conversion rate when your pages could be getting 5.6%, 12% even 38%? It’s the simplest way to effectively boost your marketing budget (often by a huge amount)
Landing Page Optimization – now that you’ve got a Landing Page, what would you say if we could automatically improve that page over time & find the absolute best combination of headline & image & colour & text – for your market! No more guesswork or random tests – let your visitors tell you with their clicks exactly what works & what doesn’t
Or choose the lot & head to the park for the afternoon
If you prefer, we can do everything for you – it’s entirely up to you.
If you don’t feel like learning a new skill (a new job?) from scratch, then let our Qualified AdWords Professionals take over & do it all for you. Not only will you get all of the services listed above, you’ll also get:
- monthly reports on the state of your account, what’s working & what’s been changed
- an easy to read guide on the key metrics for your account & our suggestions for improving them
- advice on what to change on your website so that your visitors (& Google) love it that little bit more
- ongoing, consistent improvements to your account to ensure it’s always working harder for you
- unlimited email & phone support on all aspects of your online marketing
- regular monthly brainstorming sessions by phone, skype, webcam (or even in person!)
- monthly Analytics reports – in plain English! – that highlight the important milestones & any needed changes
Important Differences
It’s worth pointing out that we setup your account in your name & you have your own log in – so you can check the account any time you see fit & so that payment is completely transparent. So many agencies create your campaigns under their own master account which leaves you locked in to their service. you leave, they keep the IP.
We don’t think that’s good for you, so we do things differently. You get to retain all the IP of our setup – even if you only stay for a month. There are no contracts, no red tape & you’re free to cancel at any time (we just ask for a little notice).
Payment is completely transparent, you pay Google for the cost of the clicks (& get to keep the frequent flier points), we just get paid for the management of the account.
Contact Us for more Information
Where can you sign up? Before we dive into bed with each other, let’s start by having a chat & make sure that your business could benefit from using Google AdWords. Please complete the short form below & we’ll contact you whenever you tell us is convenient.
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