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Facebook Ad Creation Checklist

  Facebook has been pretty fast and loose with their changes over the past few months.  They’ve updat...
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The 3 GDN Image Sizes You Need to Know

  In May at the AdWords Performance Summit, Google announced that image scaling is going to be applied to the Go...
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Relationship advice for the ignored creditor

“The only man who sticks closer to you in adversity than a friend is a creditor.” -Unknown How often have...
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Starting is easy when perfection isn’t the finish line

It’s so easy to talk yourself out of starting a task because you think you won’t be able to finish it per...
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Facebook Business Manager – A primer

Facebook Business Manager was launched last year (so ages ago). It’s essentially a way of compiling Facebook as...
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Precise Steps to Track Specific Outbound Links

How to Track Specific Outbound Links in Google Tag Manager.     Google Tag Manager is good for you, helping...
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Squeeze With Ease Without A Squeeze Page

Squeeze pages are out! You want people’s information. Your prospects want a result (for now that might be getti...
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Surgically Specific Dynamic Search Ads

Page Specific DSA   Got a facet of your business that just isn’t searched for as much as as the ...
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Keys to Control New Display Campaigns

How to Keep New Display Campaigns in Line Starting a new display campaign on the GDN isn’t always a pain free e...
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Content Marketing: In-house or farm out?

  No-one knows your clients better than you, so who better to be in charge of the impression you leave on them. ...
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Effective Ad Design Needs a Marketing Touch

An Aesthetic Design Doesn’t Make an Ad Effective Design & Marketing are excellent skill sets.  Unfortu...
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Pluck Competitor Traffic with Custom Affinity Audiences

Take advantage of competitor success with Custom Affinity Audiences Your competitors are spending lots on m...
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