Google is retiring Universal Analytics (UA) on the 1st July 2023, and it’s essential for businesses to understand the implications of this change. In this blog post, we’ll address our top 5 common questions and concerns regarding the retirement of UA and the transition to GA4 (Google Analytics 4). You may have come across a […]
Top 5 GA4 Migration FAQs Answered Read More »
By now you will be aware that after July 1, your current Universal Analytics account will stop collecting new data, with the introduction of the newer and better version – Google Analytics 4.
Top 10 Benefits of Google Analytics 4 (GA4) That Make It Worth the Switch Read More »
As of July 1, 2023, all ‘Universal’ Analytics (aka Google Analytics) properties will stop collecting data.Your data. Which means unless you’re ready for this change, you won’t be collecting any data about your store or website from July 1 onwards. It’s a big change which aims to transition Google Analytics towards a future that isn’t
Are you ready for the change coming to your Analytics? Read More »
Misleading reports are costing you & your business money. Those reports might be misleading on purpose (sad, but it happens), or more likely it’s just lazy reporting. Either way a focus on ‘average’ metrics is probably causing you to spend too much & profit too little. For example, your average conversion rate, your average cost
The archery board is a visual metaphor Mike has used for well over a decade to explain to business owners the relationship between spend, revenue, ROAS (return on ad spend) and profit. This post will explain not every dollar of investment into digital ads is equal.
3 ways to think about return on ad spend when growing a business with digital ads. Read More »
Last week Google announced that the existing version of Analytics ‘Universal Analytics’ (UA) is going to be deprecated. Here are some notes on what we know so far
Google Analytics & GA4 – what’s changing, when & why? Read More »
You don’t always need third party software to spy on your competition. What are your competitors up to? Are you beating them when it comes to Google results, or are you facing an up-hill battle? When managing your Google AdWords account, you can find out not only what competition you’re facing but how you match
Want to Know Your Competitors Impression Share? Read More »
WebSavvy acknowledges the Wurundjeri people of the Kulin nation who are the traditional custodians of the land on which we stand, and pay respect to the Wurundjeri Elders, past and present.
