WLSA predominantly sell surgical weight-loss services such as Gastric Balloon, Endoscopic Sleeve Gastroplasty, Gastric Banding and Gastric Sleeve. As these services may be invasive and non-invasive operations, with short-term and long-term consequences (and commitment!), it takes a lot of physical and mental preparation to say yes to such big surgeries, which makes the sales cycle quite long!
To combat any nerves that come with committing to such weight loss solutions, WLSA spend a lot of time (and therefore cost too!) educating their clients about the offered procedures to ensure they fully understand their services and regard them as high quality.
Due to these factors, WLSA were struggling to get leads and consultations for their NSW and QLD clinics within their target range, determining our goals to:
After meeting with the CEO and presenting our recommendations, we began running the agreed experiments in March 2018.
Since transitioning all campaigns to Smart Bidding strategies, we were able to spend more on Google Ads within the profitable range of cost per lead.
WLSA experienced continuous and huge growth in revenue and booked more consultations over the 10-month campaign period than the previous period.
For those who want the technical details:
1. The New South Wales clinic:
2. The Queensland clinic:
In other words, WLSA achieved the highest amount of conversions in account history!
Our success with WLSA resulted in Aden, WebSavvy’s Relationship Manager for WLSA, being awarded the Google Brave Penguin Award and an all-expenses paid trip to Google HQ in San Francisco to network with other marketers from around the world.