Digital Marketing Case Studies

Seed & Sprout: Saying See Ya to Plastic, and Hello to Results!

Seed & Sprout: Saying See Ya to Plastic, and Hello to Results!

Saying See Ya to Plastic, and Hello to Results!

 

“It’s really nice working with a team that not only delivers results but gets our mission too! 

Thanks for the great work guys!”

 

Sophie Kovic – Founder 

 

The Problem?

Seed & Sprout are an amazing Aussie owned and operated business, dedicated to helping people reduce the amount of single use plastics in their lives. From homewares, to bathroom beauty products, Seed & Sprout wanted help to spread their eco-word to as many people as possible, and assist in growing their business.

 

Our Action

WebSavvy worked with Seed & Sprout to help improve their Facebook Ad results.

Firstly, we structured their account into a better funnel so we could easily segment and target audiences. 

 

Then we used a wider range and more specific audiences as opposed to the broad targeting. Finally, we redirected spend into campaign optimisations where a purchase/revenue was the primary goal

 

The Results

Within the first 30 days of the campaign, we were already seeing amazing results.

 

Comparing the first 30 days of management to the previous 30 days, we:

  • reduced spend by 36%
  • reduced cost per purchase by 55%
  • increased revenue by 41%
  • increased return on advertising spend by 122%

 

It was an incredible start, and we’ve continued to see amazing growth with Seed & Sprout.