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Case Study

+6%

year on year growth

2x

Google Ad conversions compared to conversions from office visits

Home Buyers Center

Finding the key to high conversion & unlocking the market for first home buyers!

Overview:

Homebuyers Centre WA offer affordable House and Land packages, specialising in first home owners and customers with smaller deposits. Guiding home owners from finance to front door, Homebuyers Centre WA helps more Australian’s reach their dream of owning their own home.

The WebSavvy team have been a pleasure to work with and have
made my job a lot easier. They are a great digital agency with
an expert team who have been patient and attentive,
making it easy for us to work together.

Hayley Slotow – Marketing Coordinator

Our Work

The Problem?

Homebuyers Centre WA operates in a highly competitive market targeting first home buyers and people looking for an affordable option to join the property ladder. Buying a house is often someone’s largest investment and takes much time and consideration to ensure they are making the right decision. It was WebSavvy’s job to find highly qualified leads with high purchase intent for Homebuyers Centre WA.

Our Action:

Utilising search and display channels, whilst leveraging interest in the WA Government’s KeyStart Initiative aimed at first home buyers, WebSavvy was able to establish remarketing audiences that were lower in the funnel and therefore more likely to convert from enquiry to sale.

The Results:

In a period where other marketing channels within the business saw shrinking returns year on year, Google Ads saw a 6% year on year growth in conversion from enquiry to sale. This also resulted in Google Ads conversions being more than double the conversions from office visits alone. Another reason why the right Google Ads approach is so important!

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