Digital Marketing Case Studies

Reaching 3x the audience with optimised spend: Do It For Dolly Day campaign

Reaching 3x the audience with optimised spend: Do It For Dolly Day campaign

Thank you to WebSavvy for their huge contribution to the success of Do it for Dolly Day this year. It has been wonderful working with your highly capable team throughout the campaign!”

Leah Kemp, Head of Marketing Communications, Alannah & Madeline Foundation

 

Overview

We were so proud to work with The Alannah & Madeline Foundation to help promote their Do It For Dolly Day campaign, which was held nationwide on Friday, May 8th 2020.

This initiative aims to extend the Dolly’s Dream message within the community and build awareness about support available for those impacted by bullying.


Our Action

We used Engagement and Reach optimised campaigns to spread the 4 key messages of the initiative as far as we could Australia wide. 

Leveraging these optimisations allowed us to conserve money – vitally important for NFP’s – and run additional follow-up ads to the people we’d reached initially to reinforce the messages about the charity and it’s activities. 

The Results

We were absolutely delighted to have helped raise more awareness for Do It For Dolly day. The campaign was a wonderful success with 3 times more people reached than the benchmarks set in the inaugural year of the campaign (2019).  

And on a personal note, the WebSavvy Account Manager who worked on the campaign had friends, and friends of friends, participate in the Do It For Dolly day campaign – without knowing he played a part in helping to raise awareness.