Case Study
+180%
US revenue growth
+127%
Business revenue growth
All Things Golden
All Things Growth with All Things Golden!
Overview:
Champions of quality, versatility and simplicity, All Things Golden is an Australian fashion brand on the rise.
“We have been working with WebSavvy for over a year now and have loved it. We feel at ease knowing that our account is being looked after by a group of honest, trustworthy and highly skilled individuals. They have supported our business through a huge stage of growth and we can’t wait to see what we can continue to do in the future!”
Our Work
The Challenge
Champions of quality, versatility and simplicity, All Things Golden is an Australian fashion brand on the rise. WebSavvy came on board to help their amazing team build upon their growth and take them to the next level, both in Australia and the US.
With several challenges in the market including post covid output in the US, and inconsistencies with Facebook reporting following iOS14, WebSavvy worked with All Things Golden to help them navigate through this challenging retail environment.
The Approach
First things first, we started with the basics of account structure ensuring that best practice was applied. With the changes in privacy in the social media landscape, tracking has been a challenge and reporting less reliable. WebSavvy then utilised a three pronged approach to reporting so that we could be very sure of the impact of the ads.
Understanding the audience structure and getting more confident in the platform reporting, plus the ability to double check it, we were able to scale successfully in the United States. Even when the platform reporting suggested we shouldn’t.
The Results:
We were blown away by the results, far exceeding the goals All Things Golden wanted to achieve. Their US revenue growth was up by 180%, and total business revenue growth was up 127%.
Not only that, the growth allowed room for the All Things Golden team to hire more staff, move to a new warehouse, and continue expanding their mission of slow fashion.
With the focus now on expanding into more territories and experimenting with Pinterest, the only way is up for All Things Golden!
Account Manager
What’s your digital marketing specialty?
I specialise in paid social media marketing – love the balance of creativity and data to help business grow.
What’s your coffee order?
Small Long Black (not here to mess around)
What sport would you compete in if you were in the Olympics?
Some kind of running event! I’d love to say gymnastics but my co-ordination skills would need some work.
Most Used Emoji?
