After another big year, it feels wonderful to be rounding up 2021 with some good news stories, as well as learning and insights from the WebSavvy team on what was another exciting Black Friday, Cyber Monday sale period for our clients.
With the continual increase in online activity each year, many of our clients recognised the need to reach users across all stages of the funnel - earlier! Those that were able to capture demand over BFCM had set a strategy to build awareness and consideration many weeks in advance.
Trent Lyons, Head of Google Ads
Every year Black Friday, Cyber Monday or November even, teaches us to prepare and stick to the offers. For our clients that planned and committed to their plans, the peak sales season went very well. Being prepared from the offer, products and creative saves a lot of time and resourcing for everyone.
Trevor Henselwood, Head of Facebook
It’s summertime here in Australia which means we don our swimsuits and take a long-awaited dip in the nearest pool! The warmer weather brings an influx of sales for our client Mr Pool Man who ran their once yearly sale over the Black Friday Cyber Monday period which went swimmingly might we add, with November being of their best months so far.
“Mr Pool Man don't do sales often, so in preparation we conducted industry research with the help of Google. This determined our strategy to front load spend and maximise the seasonality of the pool & spa industry in the lead up to summer!” - Alyssa + Sam, Google Ads Account Manager's
We’ve spent a lot of time in our houses this year, so why not make your house a home you WANT to spend time in.
With the homewares category being a big winner across the board this year, one of our newest clients, Kip&Co, celebrated their largest month on record in November! With a great selection of Christmas gifting ideas, Kip&Co is at the top of our wishlist this year, go check them out!
“We tried a new campaign type called "Conversion Impression" this BFCM. This resulted in a lower CPM and allowed us to spread Kip&Co’s sale massaging far and wide to an audience whose intent is to buy. This delivered amazing results for them and especially on the last day with their final hours messaging” - Mia, Digital Account Manager
The small but mighty team at Scottish Shutters had an incredible end to their year being in the top 9% of small businesses in the UK. Proving that businesses, no matter the size, can scale and grow to achieve success!
The WebSavvy team were humbled to be finalists in 3 categories for this year's Google Premier Partner Awards. A huge congratulations to all that were nominated and especially to those who won in each category. These past 18 months have seen huge changes to our industry and although we unfortunately didn't walk away with a win it's an honour to be recognised among the top independent agencies in Australia and New Zealand for the; lead generation, account team and online sales categories!
We’re looking forward to what the next 12 months have in store for our team and clients as we continue to grow and experiment!
NOBULL has gone from strength to strength in 2021 with this trend continuing through the November sale period! Earlier this year we captured NOBULLS success with Google Smart Shopping in a case study which earned a nomination for a Google Premier Partner award in the online sales category. We can't wait to see what 2022 has in store for NOBULL!
After another tough year of lockdowns, missed celebrations and cancelled holidays, we’ve decided to introduce a new initiative to help encourage our team to focus on their health and wellbeing over the summer season.
Each Friday during summer, we’ll be encouraging our team to log off a little earlier, any time from around 2pm, when they can, to enjoy the sunshine, catch up with friends and take some time for themselves.
Wishing you a wonderful Christmas and festive break. Bring on 2022!
The WebSavvy team x