The WebSavvy Process

We follow a savvy process to ensure our clients hit their goals. It’s iterative and flexible enough to work for all our clients in its own unique way. The goal is to plan, execute, review and improve. We love to explore new opportunities.

1. YOUR BUSINESS GOALS

Audit of your digital assets to identify the ideal place to start

2. CUSTOMISED STRATEGY

Outline the approach and platforms to best execute

3. MEASUREMENT PLAN

What do the signals of success look like & how do we track progress

4. QUALITY TRAFFIC

Clicks are not enough. We will find the right people on the right platform for your business

5. WEBSITE IMPROVEMENTS

Let's reduce friction & identify bottlenecks

6. MESSAGE OPTIMISATION (FOLLOW UP)

Now that you’ve got all those leads, what can you tell them that will trigger action?

7. ANALYSE DATA

Assess everything: winners, losers, and near misses. And figure out why!

8. REVIEW AND ADJUST

Scale success where possible and learn from our findings

white curve 1 - The WebSavvy Process

THIS PROCESS UNCOVERS DATA AND PATHWAYS THAT
GUIDE OUR CLIENTS TO NEW GROWTH

START A CONVERSATION

process conversation bottom - The WebSavvy Process

STRATEGIC CAPABILITIES

Through these skills, talents and disciplines:

Copywriting services melbourne

COPYWRITING

Project management services australia

PROJECT
MANAGEMENT

Code scripts for ads australia

CODING
WIZARDRY

Graphic design services melbourne

GRAPHIC
DESIGN

Telling stories through videos

VIDEO
STORYTELLING

Data analysis at the heart of WebSavvy

DATA
ANALYSIS

GA WS Vector 150x150 - The WebSavvy Process

GOOGLE ADS

FB WS Vector 150x150 - The WebSavvy Process

FACEBOOK ADS

analytics 300x300 - The WebSavvy Process

GOOGLE
ANALYTICS

Marketing is applied psychology

BEHAVIOURAL
PSYCHOLOGY

Best marketing is understanding people

CULTURAL
ANTHROPOLOGY

The future of digital marketing

MACHINE
LEARNING


 

THE WEBSAVVY TEAM CREATES STRATEGY EXECUTED
THROUGH THESE PLATFORMS

Online Advertising Platforms We Use - Facebook, Google, Amazon & More

AD PLATFORMS

Google / Facebook / Youtube / Gmail / Bing / Linkedin / Instagram

Communication Channels We Use For Engagement Online Like ActiveCampaign

COMMUNICATIONS

Messenger / ActiveCampaign / Slack / Mailchimp / Emarsys

Marketing Automation & CRMs We Work With

MARKETING PLATFORMS

Salesforce / HubSpot / Infusion / Ontraport

Project Management Tools & Softwares We Use

PROJECT MANAGEMENT

Asana / Trello / Podio

Preparing The Future With Data, Machine Learning & Artificial Intelligence

THE NEAR FUTURE

Tensorflow / GCP / Big Query