The WebSavvy Process

There’s a savvy process to ensuring our clients hit their goals. It’s an iterative process that’s flexible enough to work with all our clients in its own unique way. The goal is to plan, execute, improve on results & explore new opportunities.

1. YOUR BUSINESS GOALS

Cataloging your digital assets and identifying directions to start in

2. CUSTOMISED STRATEGY

Outlining the approach and platforms to best execute

3. MEASUREMENT PLAN

What do the signals of success look like & how do we track progress

4. QUALITY TRAFFIC

Clicks are not enough. Finding the right people on the most appropriate platform

5. WEBSITE IMPROVEMENTS

How can we reduce friction & identify bottlenecks

6. EMAIL OPTIMISATION (FOLLOW UP)

Now that you’ve got all those leads, what do they want to hear that causes action?

7. ANALYSE DATA

Assess everything: winners, losers, and near misses. And figure out why!

8. REVIEW AND ADJUST

Scale success where possible and learn from our findings

white curve 1 - The WebSavvy Process

THIS PROCESS UNCOVERS DATA AND PATHWAYS THAT
GUIDE OUR CLIENTS TO NEW GROWTH

START A CONVERSATION

process conversation bottom - The WebSavvy Process

STRATEGIC CAPABILITIES

Through these skills, talents and disciplines:

Copywriting services melbourne

COPYWRITING

Project management services australia

PROJECT
MANAGEMENT

Code scripts for ads australia

CODING
WIZARDRY

Graphic design services melbourne

GRAPHIC
DESIGN

Telling stories through videos

VIDEO
STORYTELLING

Data analysis at the heart of WebSavvy

DATA
ANALYSIS

Marketing is applied psychology

BEHAVIOURAL
PSYCHOLOGY

Best marketing is understanding people

CULTURAL
ANTHROPOLOGY

The future of digital marketing

MACHINE
LEARNING


 

THE WEBSAVVY TEAM CREATES STRATEGY EXECUTED
THROUGH THESE PLATFORMS

Online Advertising Platforms We Use - Facebook, Google, Amazon & More

AD PLATFORMS

Google / Facebook / Youtube / Gmail / Bing / Linkedin / Instagram

Communication Channels We Use For Engagement Online Like ActiveCampaign

COMMUNICATIONS

Messenger / ActiveCampaign / Slack / Mailchimp / Emarsys

Marketing Automation & CRMs We Work With

MARKETING PLATFORMS

Salesforce / HubSpot / Infusion / Ontraport

Project Management Tools & Softwares We Use

PROJECT MANAGEMENT

Asana / Trello / Podio

Preparing The Future With Data, Machine Learning & Artificial Intelligence

THE NEAR FUTURE

Tensorflow / GCP / Big Query