Some stunning results from eMarketer this week on the effectiveness of video advertising.
Personally I’m taking these results with a large pinch of salt – I think it’s carefully worded to make the numbers look good (no, really!). And these obviously aren’t the sort of percentages that apply to all viewers of a single Ad – but still, compelling data.
And did you know that it’s now super easy to show your video Ad across Australia? Google Content network will let you publish click-to-play video Ads as easily as putting up a new text Ad.
What’s that? No idea how to create a video Ad? No problem! Give us a shout & we’ll put you in touch with some rather special people that do.
Here are those results:
Of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.