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Split Testing Your AdWords Ads

This short video shows you how to use SplitTester.com and will give you some ideas on how to split test or AB test your Ads.

Remember: you should always have at least 2 ads running for every single AdGroup in your account. It’s the only way you’re going to be able to improve the Click Thru Rates (CTR%) for each group. Once you’ve got a clear winner, delete the loser & write a new Ad to compete with your control (the winner so far).

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