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Graph Search, Tony Abbott, India & You!

Recently Australia’s Prime Minister, Tony Abbott, is in some hot water for appearing to “buy” faceb...
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Burn and Churn… It’s Out There!

  There are sharks in these digital waters.  And a rant too. Got a call from an old client the other day. &...
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Custom Column Options in AdWords

  Lately it feels like the AdWords interface has something new every time I log-on. This latest option is a huge...
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7 Arguments for Brand Campaigns

Your Brand Campaign is an Essential Part of AdWords Success     Lets assume your SEO is top notch and ...
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Not Placement Segmenting? You’re Wasting Spend

Running a Facebook Ads Campaign?  Make Sure You Segment Based on Ad Placement!     Placement Segmentin...
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The Challenge of Facebook Reporting

The Facebook stats were looking pretty unreal.   WebSavvy has been managing a few facebook campaigns for select ...
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Remarketing Not Working? Try This Bizarre Fix…

  Google Reps are worth their weight in bitcoins, gold or clam shells.     The Problem   WebSavvy...
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Why Google Tag Manager is Good For You

Ever since Google rolled out Google Tag Manager, people have been asking… why do I need this? There are some ma...
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3 Tips to Control Your Search Queries

First You Control the Search Queries, Then You Control the Conversions! So the WebSavvy secret is out. That secret is...
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4 Leading Conversion Optimisation Frameworks

A Summary of Current Conversion Optimisation Frameworks Earlier this year I touched on how to get started making your...
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10 Essential Questions to Ask When Hiring an AdWords Agency

This is the second in a series about hiring an AdWords agency. Part 1 looks at why you should hir...
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If You’re Doing This, You’re Losing Clicks.

AdWords Ad Copy Can Tank Your CTR Space is so precious in advertising.  Space is even more precious in AdWords. ...
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