Here are a few things you might want to consider when putting together your AdWords Landing Pages

Your LPQ (landing page quality) is an important factor in getting good Quality Scores & therefore cheaper clicks & more impressions

Make sure you spend some time on your landing pages, but don’t obsess. Good enough is good enough

Some of the things Google looks for:

1. Relevant and original content
• Is the purpose of your site clear?
• Is your site actually useful to visitors?
• What does your site offer that other sites don’t?
2. Transparency
• Is your business and contact information easy to find?
• Are you upfront about any information you’re collecting from visitors?
• Can people easily tell what’ll happen when they perform an action on your site?
3. Ease of navigation
• Is it easy for people to find what they’re looking for?
• Does your site have too many links that might confuse people?
• Can people easily find information to learn more or answer questions?