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Landing Page Experience Checklist

Here are a few things you might want to consider when putting together your AdWords Landing Pages

Your LPQ (landing page quality) is an important factor in getting good Quality Scores & therefore cheaper clicks & more impressions

Make sure you spend some time on your landing pages, but don’t obsess. Good enough is good enough

Some of the things Google looks for:

  1. Relevant and original content
  • Is the purpose of your site clear?
  • Is your site actually useful to visitors?
  • What does your site offer that other sites don’t?
  • Transparency
    • Is your business and contact information easy to find?
    • Are you upfront about any information you’re collecting from visitors?
    • Can people easily tell what’ll happen when they perform an action on your site?
  • Ease of navigation
    • Is it easy for people to find what they’re looking for?
    • Does your site have too many links that might confuse people?
    • Can people easily find information to learn more or answer questions?
    Let WebSavvy know if we can help you fix or improve your landing pages today: 1300 93 27 28

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