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[How to] Anonymous Google Placements

Have you ever seen on a managed placement report?
Annoying right? You’re spending your money to show ads on a site, but that site has decided not to share data with you… nah, let’s fix that.
Using a little Analytics workaround, you can discover *exactly* which sites your ads are showing on

The first step is to “peel and stick” your actual site address into its own AdGroup
For instance, if the actual URL that Google shows you is then
build a new AdGroup in a managed placements campaign called exactly that.
Allow that to gather some data (which might take a couple of days, or a couple of months depending on budgets)

anonymous adgroup 1024x154 - [How to] Anonymous Google Placements

Now that you have that data confined to one particular AdGroup, we can move to Analytics & pull some interesting data.

Navigate to the appropriate profile in your Analytics account & open it up.
The way to make this really easy is to create an ‘Advanced Segment’
That’s hiding right at the top of your Analytics, click it, then click ‘New Custom Segment’
custom segment - [How to] Anonymous Google Placements

Give your segment a name
Then change the metric (the green dropdown box) to “Ad Group”
And set the rule to be ‘including’ the first part of that domain
eg 7d63e18288963dc8 (you can use the same thing as the segment name)

advanced segment - [How to] Anonymous Google Placements

Next test the segment & make sure that you have some data
Save the segment & it automatically is applied to your profile

Now to find out which site that URL is really for.
Navigate to the report:
Traffic Sources > Advertising > AdWords > Placements

placement report - [How to] Anonymous Google Placements

You should see ‘Managed Placements’ in the table below the chart (you might also see automatic placements – depending on how you chose to set AdWords up)

managed placements report 300x169 - [How to] Anonymous Google Placements

Now click into that Managed Placement
& voila, it will now tell you which site you’ve been showing ads on

actual placement - [How to] Anonymous Google Placements

Easy right!
So thank Google for making this as difficult as you do – but hey, at least it’s not completely hidden!

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