First let’s start at the beginning. What is a thank you page?
Essentially a thank you page is the page you go after you complete an action. On a lead generation site, you’ll generally see one when you’ve filled out a form. On an eCommerce site it’s generally the page you see after buying a product.
A thank you page is crucial for two reasons.
1) Ease of tracking results
2) A far better user experience
Let’s dig into tracking.
Google Analytics works by looking at the URL of the page that a user is on. So it’s easy in Analytics to see when the user is on the page with “thank you” in the URL and count it as a conversion. If there’s no URL change you need to be able to do some high level coding geek stuff to track how many people actually completed your form!
Looking at the User Experience
When a site doesn’t have a thank you page, the user generally gets a little message pop up saying something like “thanks for submitting your form, we’ll be in touch soon!“
Think about how crappy that is from a users point of view. Here there are trying to engage with you and they get a quick pop up that they likely close before reading anyway.
Instead a tailored thank you page can do much more for the user, and even more for you!
Benefits of a Tailored Thank You Page
Simply having a Thank You Page is far more than just good manners. It helps you engage with your customers and track marketing success.
Thanks for reading!