Google has shared a rundown of some changes for GA!
Here’s a quick breakdown of some of the things discussed at the GA Summit
1) A complete revamp of how Google Analytics measures the Ecommerce experience. This beta version will make the product performance report more powerful. Including additional details like:
2) Give you the ability to measure internal and external marketing efforts
3) Overall better reporting to gain deeper insights with new and improved channel groupings for attribution modeling.
4) Even more goodies for GA premium users. 4 new APIs to help you save you time and increase productivity!