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Changes to Google Analytics

Google has shared a rundown of some changes for GA!

Here’s a quick breakdown of some of the things discussed at the GA Summit

1) A complete revamp of how Google Analytics measures the Ecommerce experience.  This beta version will make the product performance report  more powerful.  Including additional details like:

  • Refunds you had to issue,
  • Rate at which users add products to their carts
  • Purchases after having viewed product-detail pages etc.

2) Give you the ability to measure internal and external marketing efforts

  • Shows eComm details for affiliate sites that drive customers to your site,
  • Lets you determine how effective your coupons are
  • See how internal promotions are being used within your site
    (More about these two points at https://support.google.com/analytics/answer/6014841)

3) Overall better reporting to gain deeper insights with new and improved channel groupings for attribution modeling.

4) Even more goodies for GA premium users. 4 new APIs to help you save you time and increase productivity!

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