The 3 GDN Image Sizes You Need to Know

  In May at the AdWords Performance Summit, Google announced that image scaling is going to be applied to the...

Read more
Keys to Control New Display Campaigns

How to Keep New Display Campaigns in Line Starting a new display campaign on the GDN isn't always a pain...

Read more
Effective Ad Design Needs a Marketing Touch

An Aesthetic Design Doesn't Make an Ad Effective Design & Marketing are excellent skill sets.  Unfortunately they rarely reside in...

Read more
Use Custom Tags to Refine Remarketing

    Remarketing isn’t just following people around the internet who went to your site once. It can be so...

Read more
Simple Strategy for Testing Image Ads

“You Should be Testing Image Ads” they say.  Sure.  No Problem.  Testing Image Ads.     Except, how do you...

Read more
Possible New GDN Targeting Option?? *Updated*

Is Google trialling a new GDN Targeting Option? *Update from June 11 at the bottom* Early this morning, most likely...

Read more
Tips to Evaluate Your GDN Campaign with Analytics

The past few posts have been about how to target your ads and how to get your ads clicked. Now...

Read more
What Makes a Good GDN Ad?

Mike wrote earlier this week about how you can place your ads in front of the people that are most...

Read more
How to Save $4,985 per Lead

The Google Display Network is frightening in its ability to allow for massive profit & loss margins! A recent WebSavvy...

Read more