Is Facebook’s Traffic Campaign Objective Out of Date?

An update with important consequences to your Facebook campaigns One of the most common ways of driving traffic via Facebook was...

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Browse Your Facebook Newsfeed – Research Your Competition

  Ever wonder what the competition is doing with their Facebook ads? Why not scroll through your Facebook newsfeed and...

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A Facebook Page Like is Your Mail List “Lite”

Organic Reach is scraping the bottom of the barrel, the social game is changing and Facebook Page Likes are worthless....

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Facebook Ad Creation Checklist

  Facebook has been pretty fast and loose with their changes over the past few months.  They've updated the ads...

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Facebook Business Manager – A primer

Facebook Business Manager was launched last year (so ages ago). It's essentially a way of compiling Facebook assets and allowing...

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Used Boosted Posts for Audience Intelligence

  In times past, you could use your Facebook posts as a test before creating an ad with similar or...

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Hack Facebook’s Relevance Score

  Facebook recently announced they’ve reached their two millionth advertiser.  And as they grow, they’re taking a few tips from the...

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Not Placement Segmenting? You’re Wasting Spend

Running a Facebook Ads Campaign?  Make Sure You Segment Based on Ad Placement!     Placement Segmenting is really important....

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Graph Search, Tony Abbott, India & You!

Recently Australia’s Prime Minister, Tony Abbott, is in some hot water for appearing to “buy” facebook page likes. This photo...

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Maximize Facebook Ad Creative

Creating a Facebook Ad is fairly simple.   Creating the best possible ad on Facebook is doable, but it takes...

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