Is Facebook’s Traffic Campaign Objective Out of Date?
An update with important consequences to your Facebook campaigns One of the most common ways of driving traffic via Facebook was...
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Browse Your Facebook Newsfeed – Research Your Competition
Ever wonder what the competition is doing with their Facebook ads? Why not scroll through your Facebook newsfeed and...
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A Facebook Page Like is Your Mail List “Lite”
Organic Reach is scraping the bottom of the barrel, the social game is changing and Facebook Page Likes are worthless....
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Facebook Ad Creation Checklist
Facebook has been pretty fast and loose with their changes over the past few months. They've updated the ads...
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Facebook Business Manager – A primer
Facebook Business Manager was launched last year (so ages ago). It's essentially a way of compiling Facebook assets and allowing...
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Used Boosted Posts for Audience Intelligence
In times past, you could use your Facebook posts as a test before creating an ad with similar or...
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Hack Facebook’s Relevance Score
Facebook recently announced they’ve reached their two millionth advertiser. And as they grow, they’re taking a few tips from the...
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Not Placement Segmenting? You’re Wasting Spend
Running a Facebook Ads Campaign? Make Sure You Segment Based on Ad Placement! Placement Segmenting is really important....
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Graph Search, Tony Abbott, India & You!
Recently Australia’s Prime Minister, Tony Abbott, is in some hot water for appearing to “buy” facebook page likes. This photo...
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Maximize Facebook Ad Creative
Creating a Facebook Ad is fairly simple. Creating the best possible ad on Facebook is doable, but it takes...
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