If You’re Doing This, You’re Losing Clicks.

AdWords Ad Copy Can Tank Your CTR Space is so precious in advertising.  Space is even more precious in AdWords....

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Compelling Reasons to Keyword Stuff Your Ads

AdWords Ad Copy Performance is Greatly Impacted by Keyword Stuffing. When it comes to adwords ad copy, several creative writers...

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How to Avoid Euthanizing Your Copy

An ice hockey coach hung a motivational sign in his teams dressing room that read “Safe is Death”.  If his...

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What Makes a Good GDN Ad?

Mike wrote earlier this week about how you can place your ads in front of the people that are most...

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