The 3 GDN Image Sizes You Need to Know

The 3 GDN Image Sizes You Need to Know

  In May at the AdWords Performance Summit, Google announced that image scaling is going to be applied to the Google Display Network. Right now there are some 50 plus image ad sizes, while that number helps keep a few graphic designers employed, it’s a major headache...
Keys to Control New Display Campaigns

Keys to Control New Display Campaigns

How to Keep New Display Campaigns in Line Starting a new display campaign on the GDN isn’t always a pain free experience.  Especially when there’s little data to rely on.  With this in mind, here are steps to keep your new display campaigns under firm...
Use Custom Tags to Refine Remarketing

Use Custom Tags to Refine Remarketing

    Remarketing isn’t just following people around the internet who went to your site once. It can be so much more specific and therefore add flexibility to your campaigns!  Google AdWords offers incredible creativity in how your remarketing can be applied.  Standard...
Simple Strategy for Testing Image Ads

Simple Strategy for Testing Image Ads

“You Should be Testing Image Ads” they say.  Sure.  No Problem.  Testing Image Ads.     Except, how do you do that?     Do you waste budget and put out a bunch of ads and then pick the one with the best stats?  If you do that how can you possibly know what aspect of...
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