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Case Study

+6.96%

ROAS in 3 months

+65%

increase in revenue

Swimwear Galore

Smart Shopping Success with Swimwear Galore Case Study

Overview:

Swimwear Galore began 35 years ago from a family run fabric shop in Fitzroy. Now with 7 retail stores across Victoria and a booming online presence, Swimwear Galore continues to provide women, men and children from across the globe with a vast range of chlorine resistant styles and on-trend designs that will guarantee you are summer ready!

Timing:

November – January 2017 vs 2018 results.

WebSavvy are at the forefront of new ideas and are always available to collaborate
on campaigns to maximise ROI. They take the hard work out of managing
our social media ads. Plus they get great results!

Caz Skudar – Co-Owner / Marketing & e-Commerce Manager

Our Work

November – January 2017 vs 2018 results:

  • Cost: Decreased by $100
  • ROAS: 6.96% improvement
  • Revenue: 7.13% increase

WebSavvy spent $100 less and made $100K more than the prior year.

The Problem

Swimwear Galore has worked with WebSavvy for 12 years (in fact, they were our 2nd ever client!), but we never get complacent with our clients – whether they are new or legacy friends. Being one of Australia’s best-loved retailers of swimwear, Swimwear Galore’s growth was steady but we saw bigger opportunity to grow during their off-peak season.

Our Action:

The main thing was implementing Google’s AI to free up time for strategy.

We tested a Smart Shopping campaign with amazing results. This was a brand new Google feature (untested) that had only been launched 2 months before. The experiment was conducted at a quieter time of the year for Swimwear Galore meaning we were ready for the busy swimwear season in Summer.

The Results:

The original manual shopping campaigns in April and May had an avg ROAS 7.12. 
The NEW Smart Shopping campaign, in June and July had a ROAS of 8.16 and revenue increased by 65%. 
We then used the time we would have spent manual bidding (traditional GAds strategy) on feed optimisation instead, which supported the Smart Shopping campaign.
Business Growth

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