Case Study

Big Red Gear

+200%

Google Ads Conversions

+92%

Overall revenue

+36%

Meta Ads Conversions

Overview:

In April 2023, the client aimed to significantly scale their revenue while maintaining profitability. With a focused product range and the need to test various strategies, success was defined as achieving steady growth paired with a stable ROAS.

Our Work

THE APPROACH:

Google Ads:

  • Launched Performance Max (Pmax) campaigns segmented by top products, alongside a brand campaign and a catch-all shopping campaign.
  • Cleaned up the Google Merchant Centre (GMC) and implemented ROAS targets.
  • Developed a robust asset library to enhance Pmax campaign performance.

Meta Ads:

  • Built a full funnel campaign structure segmented by audience intent.
  • Deployed catalogue campaigns targeting Cold and Recent audiences with a mix of image, video, and catalogue ads.
  • Tailored ad messaging to align with each stage of the funnel.

THE RESULTS:

Google Ads:

  • Conversions increased by 200%.
  • Conversion value grew by 115%.
  • ROAS improved by 75%.

Meta Ads:

  • Conversions rose by 115%.
  • Conversion value increased by 70%.
  • ROAS improved by 32%.

Overall

  • Overall revenue increased by 92%.

ANY ADDITIONAL LEARNINGS & CONCLUSIONS YOU’D LIKE TO INCLUDE?

This campaign not only achieved steady revenue growth but also provided the foundation for future expansion. The success of the ad strategies highlighted new opportunities for product and audience growth.

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