We’re here to make sure you don't get your CTR mixed up with your AOV and make a F-O-O-L out of yourself. Google ads can be confusing at the best of times not to mention navigating all the jargon that comes along with it. Whether you're stuck at a crossroads or completely lost off the map, this Google Glossary will hopefully help you navigate the wonderful world of Google Ads.
Search Term: Is the word or set of words a customer enters when searching online.
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