Productivity

WebSavvy’s very own Head of Growth – Trevor Henselwood – recently featured on the podcast: Flying Solo with Ces Busby talking about how to build a brand customers rave about. In this chat, Trevor covers everything from what makes a good brand message, to how you measure awareness marketing and importantly, how to budget for […]

Are you spending too much on Ads? How would you know? Google offers a free Performance Planner tool that will predict your revenue (or lead volume) for a given spend based on your existing performance, using the power of its Machine Learning to consider “variables like seasonality, competitor activity, and your landing page”. The challenge?

Darwin taught us that “it’s not the strongest that survives; but the one that is able best to adapt” As marketing evolves, we must evolve and adapt too. It seems at ever-increasing speeds! What follows is a visual framework that I’ve created to help clarify my own thinking, help share my beliefs (vision!?) with the

5 Psychological Tactics to Apply in Your Business   Sinem Ibrahim, Operations Manager   20 March 2015   Psychology is an essential tool to have in your kit when it comes to marketing.  Most people use some of these ideas because they’ve seen them in action in other places and consciously (or more often, unconsciously)

Use positive constraints to get things done   A non-Adwords blog post for a change… I thought instead I’d share one of the most powerful time management strategies I know: Committing to people other than yourself & working your butt off not to break your promises! Otherwise known as positive constraints. I generally take on way

It’s so easy to talk yourself out of starting a task because you think you won’t be able to finish it perfectly. A barrier of procrastination and self doubt usually sets in where you unnecessarily stress over the ‘perceived’ complexity of the task until finally you convince yourself that you probably don’t know enough yet

You probably already know the basic premise of the 80/20 rule. 20% of something gets 80% of the use/result. There are plenty of examples, I won’t bore you with them. Lots of great people have influenced my thinking on 80/20: Dan Sullivan, Perry Marshall, Richard Koch, Dean Jackson & Sam Carpenter. What I’m concerned with