PMax

In part 1 of this blog series we laid out why we created the ‘pmax script’, why we gave it for free to the community & how you can get your copy up & running. Assuming you’ve done that, you’ll now have a Google Sheet that looks something like this: So naturally the next question […]

What is Performance Max? Let’s start with a quick refresher on Google Ads. As a consumer wandering around the interwebs you’re likely to bump into many different types of Ads, paid for by Google’s advertisers. If you search Google, you’ll probably see text ads & maybe (if you searched for a physical product) a few

Awareness advertising is like a dirty word to a performance marketer, don’t even mention the word ‘branding’ either!  ‘Why spend on that which you can’t measure’ they’ll say after slamming an energy drink for the third time that day. Interestingly enough, an energy drink is a great way to consider performance marketing – it’s a

Here’s what we’ve learnt from 6 months of using and testing Google Performance Max campaign type In case you missed it, Performance Max (aka pMax) is Google’s latest ad format that will soon replace Smart Shopping and Local Campaigns. This is Google’s first serious step into an Omnichannel world, with pMax campaigns using the power