An update with important consequences to your Facebook campaigns One of the most common ways of driving traffic via Facebook was to use a “Traffic” Campaign Objective where the end goal is to get clicks on the ad to send people to your site. And very recently...read more
Ever wonder what the competition is doing with their Facebook ads? Why not scroll through your Facebook newsfeed and get some competitor research done at the same time. It’s surprisingly both easy and revealing. It'll even give you some insight on how Facebook’s...read more
There are 2 ways you get customers on your site, improve those and you improve your bottom line. This is the second blog about improving your site without tearing it down and building a new one. I introduced the idea of Intelligent Web Design - taking your existing...read more
Your website is a leaky bucket & it’s losing you money. Or rather, your website isn’t perfect. Far from it. Spending money on ‘traffic’? Let's call that traffic water, and your site is the bucket - a holey one. The vast majority of traffic slides right out of your...read more
What do you look at when you get a new AdWords account Handed to you? Looking into a new AdWords account for the first time can be quite overwhelming. Unfamiliar campaigns, low conversions, high spend, thousands of keywords... It can be, and is, a lot to take in....read more
Use positive constraints to get things done A non-Adwords blog post for a change… I thought instead I’d share one of the most powerful time management strategies I know: Committing to people other than yourself & working your butt off not to break your promises!...read more
Get More Out of Your YouTube Campaigns with These Optimizations So you've decided to run some new video ads. Here are 8 ideas that can help you get the best out of your video ad campaigns:1. Isolate In-Stream & In-Display If you're familiar with Youtube's truview ad...read more
Organic Reach is scraping the bottom of the barrel, the social game is changing and Facebook Page Likes are worthless. Am I Right? Well no. Not really. Yes organic reach for a business's Facebook post has dropped from 16% in 2012, to 12% in late 2013 and now it's...read more
YouTube Marketing is all about grabbing attention - but whose attention you get is up to smart marketers like you. YouTube gives you the opportunity to boost your online presence. How you do that is entirely up to you, but one of the best ways to get the appearance...read more
Google Removed the Useful 'Click to Call' Option For businesses where calls were a major source of leads, Google AdWords offered a Call Extension option for all search campaigns. Here you'd see a phone number instead of the traditional headline and call straight...read more
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