8 Steps to Improve YouTube Campaigns

8 Steps to Improve YouTube Campaigns

Get More Out of Your YouTube Campaigns with These Optimizations So you’ve decided to run some new video ads. Here are 8 ideas that can help you get the best out of your video ad campaigns:1. Isolate In-Stream & In-Display If you’re familiar with...
The 3 GDN Image Sizes You Need to Know

The 3 GDN Image Sizes You Need to Know

  In May at the AdWords Performance Summit, Google announced that image scaling is going to be applied to the Google Display Network. Right now there are some 50 plus image ad sizes, while that number helps keep a few graphic designers employed, it’s a major headache...
Keys to Control New Display Campaigns

Keys to Control New Display Campaigns

How to Keep New Display Campaigns in Line Starting a new display campaign on the GDN isn’t always a pain free experience.  Especially when there’s little data to rely on.  With this in mind, here are steps to keep your new display campaigns under firm...
Get Display Select and Improve CPA!

Get Display Select and Improve CPA!

Display Select is a new feature that Google launched almost silently. *updated 31-March-2015* What is it?  Display select in two words can be defined as highly relevant. It is a more targeted & more selective version of traditional keyword contextual campaigns....