Your First AdWords Script

Your First AdWords Script

AdWords Scripts can simplify your daily work. Add the word “scripts” into a conversation with someone who isn’t aware of code and they’re going to think you’re casting them in a play and look at you strangely. Mention “scripts” to people who are aware of...
Are ‘Call Only’ Campaigns Right For You?

Are ‘Call Only’ Campaigns Right For You?

 Call only Campaigns are here Ever since AdWords announced the new Call Only campaigns at the end of February there’s been some uncertainty about them.  This should clear up some ideas about the new campaign type. For many industries, business transactions only...
Use Custom Tags to Refine Remarketing

Use Custom Tags to Refine Remarketing

    Remarketing isn’t just following people around the internet who went to your site once. It can be so much more specific and therefore add flexibility to your campaigns!  Google AdWords offers incredible creativity in how your remarketing can be applied.  Standard...
3 Tips to Control Your Search Queries

3 Tips to Control Your Search Queries

First You Control the Search Queries, Then You Control the Conversions! So the WebSavvy secret is out. That secret is basically our root philosphy: endeavor to manage our clients based on profit, any increase in spend is aimed at increasing profits by getting more...
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