Google Forces A Call Extension Change

Google Forces A Call Extension Change

Google Removed the Useful ‘Click to Call’ Option   For businesses where calls were a major source of leads, Google AdWords offered a Call Extension option for all search campaigns.  Here you’d see a phone number instead of the traditional headline...
Website Call Conversion Tracking Gives Clarity

Website Call Conversion Tracking Gives Clarity

Ever wondered how many of your potential customers click on your Google ad, land on your website and then call you? You can stop wondering. Google’s Website Call Conversions allows you to track and attribute AdWords calls versus non-AdWords calls.  Clearing up the...
Sweeten Your ROI with an Analytics Audit

Sweeten Your ROI with an Analytics Audit

  The majority of businesses have Analytics installed on their website.  This is good. The majority of businesses have broken or no implementation, and the ones who have proper implementation of Analytics don’t have a setup that’s in line with their...
Why Google Tag Manager is Good For You

Why Google Tag Manager is Good For You

Ever since Google rolled out Google Tag Manager, people have been asking… why do I need this? There are some massive benefits to having Google Tag Manager (or GTM) manage your codes.  I’m going to cover the 6 biggest ones.   GTM gives you the power of...