Sweeten Your ROI with an Analytics Audit

Sweeten Your ROI with an Analytics Audit

  The majority of businesses have Analytics installed on their website.  This is good. The majority of businesses have broken or no implementation, and the ones who have proper implementation of Analytics don’t have a setup that’s in line with their...
Tips to Evaluate Your GDN Campaign with Analytics

Tips to Evaluate Your GDN Campaign with Analytics

The past few posts have been about how to target your ads and how to get your ads clicked. Now I’m assuming that your stuff has been clicked and it’s time for some analysis. Google Display Network is a great way to start to generate leads fairly cheaply, and there is...
Changes to Google Analytics

Changes to Google Analytics

Google has shared a rundown of some changes for GA! Here’s a quick breakdown of some of the things discussed at the GA Summit 1) A complete revamp of how Google Analytics measures the Ecommerce experience.  This beta version will make the product performance report...
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