The problem with data these days is not that things can’t be measured, but that everything can

Those little square ads work because people get to see your products before they click – they also see the price and a brief description. This means clicks turn into buyers far more often than with many other types of ads. And, of course, you only pay when someone clicks your ad (not just looks at it!) The types of product you sell will determine how many extra visitors you get every day; it could be dozens, it could be many thousands.

You need to make decisions based on data. To provide evidence.

To back up those stories. Maybe even to “falsify a hypothesis” if you’re a bit hipster. But how do you know the data is accurate. And do you really need 108 different metrics & charts every day? Probably not. We think what you really need are a handful of numbers – numbers you can trust – presented in a clear way. So you can grab those insights when you need them & take action on them!