Ad Copy is a vital part of the PPC game.
You can have the best keywords, carefully chosen & broken down into small, distinct themes…
But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of money on the table
Gloria Dutton at SiteProNews has an excellent post on writing ad copy for two very different audiences, B2B & B2C prospects. It’s well worth a read.
