Clearly one-on-one training is ideal – we’d be able to work specifically on your AdWords account & your website. However we’re constantly asked for group training, so here you go!
What you’ll get: Whenever we run this course (just 2 or 3 times a year) you’ll be teamed with other business owners & marketing managers that also want to learn how to run an AdWords campaign for their business. Don’t worry, we’ll make sure that there’s nobody from your industry in your group.
The course runs over 8 weeks & covers everything you need to go from zero to hero running AdWords for your business. You’ll learn:
the big picture – what is AdWords, how does it work & why do you need it
the elements of an AdWords campaign & how to put those pieces together to build your first campaign
quality score – the key to understanding the AdWords game (& how to win)
landing pages – how to create a page that google likes
google analytics & tracking – what do you need to know (& what can you ignore) to measure your performance
negative keywords – the hidden secret to massive improvements
the display network – an untapped gold mine of cheap leads… if done the right way
reporting – which reports do you need, how to set them up & how to use them
ongoing management of your account – what’s the 80/20 to get the best results
Each week you’ll attend a group webinar & have the ability to ask any questions you like. All of your questions will be answered – either live on the call, or in the private group forum.
You’ll also get complimentary access to our AdWords Bootcamp & various inhouse tools that we’ve developed.
To be considered for the next intake, please complete the form below.