Topic Targeting

AdWords Topic Targeting

Posted by Mike on Mar 30, 2011 in adwords, more customers, useful tools | 4 comments

Google has just rolled out the long-awaited ‘topic targeting’ in the Google Display Network (GDN). If you’re running GDN campaigns, this is a great way to get massive extra reach – however it is to be used with caution. It’ll work best with offers that have wide appeal & for advertisers more interested in brand awareness than in strict ROI targets… in other...