minisite

Create a Minisite for Your Business

Posted by Mike on Apr 30, 2010 in business, conversion, domain names, Google, landing pages, more customers, seo | 5 comments

Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...