Google AdWords Target CPA & Max CPA
Google AdWords has introduced a new way to manage your accounts if you’re using Conversion Optimizer (if you’re not using CO already, you should at least test it on one campaign). You can now choose a Target CPA instead of a Max CPA. So what does this mean and, more importantly, how does this affect you? Max CPA Is how Conversion Optimizer has traditionally worked. You set an amount...
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