adwords

New AdWords Location Targeting Options

Posted by on Mar 24, 2011 in adwords, local business listings, useful tools | 3 comments

Google has just added some very useful advanced features to AdWords Location Targeting. In your campaign settings, look for ‘advanced location options’ Targeting Method This allows you to refine who will see your ads, let’s run through an example If you’re a beauty salon in Melbourne & only want to advertise to people that are actually in the immediate area –...

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3 Major AdWords Changes

Posted by on Mar 26, 2010 in adwords, useful tools | 0 comments

Just a quick update on some of the funky new changes Google is bringing to the AdWords table! Remarketing is coming to Google! http://adwordsagency.blogspot.com/2010/03/now-available-reach-right-a… Think of Remarketing as ‘stalker banner ads’ – Ads that follow you around the web. Once someone has visited your site & didn’t buy, you can now elect to show them...

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Using Google Image Ads – A Quick Guide

Posted by on Jan 4, 2010 in adwords, quick start | 0 comments

A mentoring client just asked for some guidelines on using Google Image Ads – here’s some of what I had to say – it might help you get your first Image Ad Campaign up & running… How to use Google Image Ads Setup a new campaign, set to ‘content network only’, use CPC bidding. Create a number of AdGroups, each with 2-10 keywords (use the “wonder...

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