It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate.
So two excellent resources today that I highly recommend – each will take you about 1-2 minutes to read & could make you thousands of $
GrokDotCom is always excellent. Here Jeff explains 5 keys to increasing conversion on your pages: scent, transparency, specificity, proof & readability:
http://www.grokdotcom.com/2008/07/09/5-copywriting-key%E2%80%99s-to-landing-page-credibility/
Likewise the ever-informative CopyBlogger. Roberta covers the first 7 reasons why many big businesses fail with their email campaigns:
http://www.copyblogger.com/how-crappy-landing-pages-kill-email-campaigns/
Have you tested a new Landing Page recently?
