You wouldn’t let your builder sell your house…
So don’t let your web designer run your online marketing!
As wonderful a designer as she or he probably is, the skills needed to run a Google AdWords campaign are completely different to graphic design. Yes there’s a certain ‘art’ to it, but there’s also a lot of science and stats.
Not to mention the fact that Google keeps adding new features, new tools & changing the rules… it’s a full time job to keep up. If you want to get the most from an AdWords campaign, then you need an AdWords specialist – someone who gets to see inside hundreds of accounts & spot patterns that will benefit you. Someone with access to Google staff that can get you answers instead of a cut’n'paste email reply!
When AdWords is done the ‘right’ way you can:
- have complete control over your budget
- show your ads on the first page of Google results within hours
- only pay when someone clicks your ad
- decide how much you want to pay (to Google) when that click happens
- choose the locations in which people will see your ads
- even choose which times of day & which days of the week your ads show
And here’s the bit that most people don’t know: the better you get at running a campaign, the cheaper the clicks get.
So if you want more visitors to your website, let’s talk…
