Our method differs from the majority of our competitors. We do not merely digest and react to requests handed to us by our clients. Neither do we wait for your feedback. We provide the comments, advise on proactive campaign adjustments and chase you for your feedback.
Consultation Stage
We establish your goals and objectives
This is where we conduct thorough research and analysis to learn about your business from a variety of angles. First, we talk to you! We request our clients set aside around an hour to discuss their business with one of our campaign managers. It could take more time or it could take less but we’ve found that an hour is about average. We use this time to understand a little about your business and establish your goals and objectives. You might require branding, reach, a specific number of leads per week, or an improvement in direct response CPA. Furthermore, we carry out a comprehensive viability assessment to ensure that all stated goals and objectives are achievable.
Market & Competitor Analysis
We find out what the other guys are doing
Your market undoubtably has existing advertisers using the AdWords platform. We need to determine how your business fits into this picture. Is the competition using particular text in their ad creative, targeting specific keywords or showing at certain times of the day. If so, are they doing those things because they have been getting results? Once we have an idea about such things, we can formulate the best strategy to either improve your presence in the same sectors as your competition, or identify new niche keywords to place your business under.
Keyword Research
Where we get smart… not crazy
This part can seem the easiest but it also has the greatest consequences if done wrong. We use the information from the previous stages and set about choosing the best keywords to meet your objectives. Keyword selection is about identifying a precise target market, visualising the buying cycle of your customers, and putting yourself in the customer’s mind as they complete the research, comparison, decision and purchase (or enquiry) phases of your product or service. Even customers looking for carpet cleaning are still comparing quotes from three or more providers!
Landing Page Analysis
Wasted traffic is our pet hate
We go over your landing page and the rest of your website with a fine-toothed comb. Why? Pointing traffic to a poor landing page won’t convert potential customers, is an expensive & wasteful exercise, and can eventually get you nudged off the front page due to a spiralling Quality Score. We will assess your landing page for relevancy, usability, search-engine friendliness, and how well it has been optimised for generating conversions. If required, we will recommend and supply (free-of-charge) one of our own conversion-optimised templates.
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