Remarketing Setup

*** UPDATE ***

You can get our funky new WordPress Plugin – WPremarketing – here.

You’ll need to know a little ‘widget logic’ but examples are provided on the plugin page once you upload the zip file to WordPress

******

 

Step by Step guide to setting up remarketing – ensure before you start that the strategy is known. It’s the strategy that will make or break a remarketing campaign.

Ensure the audiences tab is displayed (just makes life easier)

ensure_the_audiences_tab_is_displayed__just_makes_life_ea.png

click audiences tab

click_audiences_tab.png

then ‘add audiences’

then__add_audiences_.png

ignore the campaign/adgroup section (for now) & click ‘create & manage lists

ignore_the_campaignadgroup_section__for_now____click__cre.png

add a new remarketing list

add_a_new_remarketing_list.png

give the new list a sensible name & set the membership duration. click save

give_the_new_list_a_sensible_name___set_the_membership__1.png

the ‘tag’ is the code snippet you need to add to the web pages (you may need to refresh the screen to see this)

the__tag__is_the_code_snippet_you_need_to_add_to_the_web_.png

copy & paste the code snippet into a text file & send this to the web master. The strategy will determine which pages this needs to be added to.

copy___paste_the_code_snippet_into_a_text_file___send_t_1.png

next, you’ll create the campaign to target that remarketing list & actually show the ads

next__you_ll_create_the_campaign_to_target_that_remarketi.png

give the new campaign a sensible name (probably containing the word remarketing!)

give_the_new_campaign_a_sensible_name__probably_containin.png

Set the location to a wider area than normal. If you usually target a state, target the whole country. If you normally target a country, target ‘all countries’. This gives the campaign more room to work

Set_the_location_to_a_wider_area_than_normal._If_you_usua.png

set networks to Display Network & choose the ‘entire network’ option

set_networks_to_Display_Network___choose_the__entire_netw.png

If you like, turn off smartphones – typically iPad traffic will convert at a similar rate to desktops, so leave that enabled

If_you_like__turn_off_smartphones_-_typically_iPad_traffi.png

start by bidding CPC & set your budget

start_by_bidding_CPC___set_your_budget.png

save

save.png

next, add an AdGroup

next__add_an_AdGroup.png

don’t enter any keywords – this would limit the available impressions too much

don_t_enter_any_keywords_-_this_would_limit_the_available.png

set your adgroup bids – the display network bid will be the default for your remarketing ads (since they shown on the GDN)

set_your_adgroup_bids_-_the_display_network_bid_will_be_t.png

you’ll need to add Ads – however it’s far easier to do this separately in AdWords Editor

you_ll_need_to_add_Ads_-_however_it_s_far_easier_to_do_th.png

Next, you’ll need to tell the remarketing campaign which audiences to show ads to. Click the Audiences tab

Next__you_ll_need_to_tell_the_remarketing_campaign_which_.png

find the appropriate list & click add – more advanced strategies can make use of custom combinations of lists. Click Save – you’re done.

find_the_appropriate_list___click_add_-_more_advanced_s_1.png

 

Like It? Share It!
  • Facebook
  • Twitter
  • LinkedIn

Leave a Reply