As you probably already know, Google is making a number of changes to the way it calculates the Quality Score (QS) for each of your AdWords keywords. Here’s a look at one of the latest changes…
The biggest change here is the missing ‘minimum bid’ data. No longer will you see 5c or 3c or 13c next to your keyword.
Another change (coming very soon) is the introduction of ‘first page bidding’ instead of a minimum bid (more on this soon).
A sneaky trick – if you still want to see this data (rather than the 8/10 score above) is to use AdWords Editor to manage your account. The minimum bid is still active in version 6.0.1 of the program… no doubt that will disappear in the next version – so get a copy now.
