‘Malcolm is Wrong’ is the title of Seth Godin’s latest post
I don’t usually link to Seth’s (wonderful) blog, because I’ve always figured if you’re reading my blog you’ve definitely read Seth’s by now… but I’m meeting more & more people (in Australia) that have never heard of Seth, let alone read his blog or books.
So please – I urge you… go now & read today’s post. Hopefully it’ll make you think a little, maybe even a lot – about your business/job/startup
Then pop over to amazon & invest in some of his books. He really is the most insightful marketer for the 21st century. At a minimum buy The Dip
& Tribes. They’re short, easy to read & hard to put down. Most of all the wisdom will last for years. Go on, invest $10 – you’ll be extremely glad you did.
