Today I’m going to take you inside one of my client’s AdWords accounts to show you how to constantly improve your results by looking for underperforming ads & then writing a replacement.
I’ll show you how I choose which campaign/group to work on, how to test if the ads are significantly different (is one likely to outperform the other over time) and how to create a new ad.
If you only have one ad running in each of your existing groups, watching this will reinforce the need to always have 2 (or more) ads running for each and every group.
Enjoy the video: Improving Your AdWords Ads
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Very pleased that I’ve stumbled across your website. Very informative and easy to follow videos. Keep up the good work.