That’s the question we get asked all the time! Want to know the answer… whatever you want to.
There’s a great post over at Lunametrics about Starting Small with your PPC marketing – and for many clients that’s the key. Start with what you can afford. Test the waters. Then increase your budget once you can see some results.
Google has some great tools behind the scenes that will help you make the decisions a bit easier: one is the Daily Budget tool shown above. Google watches how many impressions & clicks you get for your money (in this example a $40/day budget), then it tells you how much traffic it thinks you could be getting & what the budget needs to be to get 100% of it.
Too easy!
Of course it helps when you’re getting a 6.5% CTR across the entire campaign, but hey – that’s what we do & why you might want to consider hiring us!
The only danger with starting too small is that it might take a long time to get decent results. If you can afford to, increase your budget & test faster. Remember to keep split testing your Ads (higher CTR% will mean lower costs in the long run) & measure conversions not just clicks.
Good luck!
