Will AdWords work for me?

Another great question! Well, like most great questions, the answer is a resounding: it depends!

Obviously you’re going to need a website in order to use AdWords effectively… and not just any website, you need a website that works.

How do you know if your website works?

You’ll measure a few simple stats each month (or each week if you prefer) that track the health of your site. Stats like:

• how many people visit each day & where are they coming from
• how long do they stay on the site
• how many visitors ‘bounce’ straight off the site & leave after only looking at one page (for a few seconds)
• and of course the biggie – how many visitors took action (bought something, or gave you their name & email address)

Once you know how many people took action, you can work out your site’s conversion rate – the key to knowing if you’re getting a positive or negative ROI on your marketing spend.

Yep, my site works – should I try Google AdWords?

Just about the only type of business that Google doesn’t work too well for are sites that offer little or no benefit to the visitor.

If a visitor can’t see ‘what’s in it for them’ very quickly after arriving, they’ll leave & probably won’t be back. Would you pay for visitors like that – of course not. So as long as your site is offering a benefit, something of value – then AdWords is worth at least testing.

Perhaps you give away a list of tips & tricks, a video series or a free report in exchange for an email address. Maybe you offer a range of excellent services that practically sell themselves because of the way you’ve written about them or offer a free trial of your product or service. As long as you can measure – in one way or another – the actions of your visitors, then you can quickly tell if AdWords will pay off for you. (Find out how much AdWords costs)

But do be patient – if you’re going to setup your own AdWords account, realise that like most things it will take a while to get right. You’ll need to constantly tweak & adjust your keywords, bids, ads & more to ensure your getting that positive return.

If that all sounds like too much work, contact us today by filling in the form below & we’ll talk to you about how we can do the hard stuff for you.