Stop wasting Your Marketing Budget (& hours of your time)

If you run a Google AdWords account for your business then you probably already know the importance of Negative Keywords. They are the often over-looked tactic to really fine-tune your account & take your results to a totally new level. (If you’re not regularly getting Click Thru Rates of over 5%, then read on…)

You’ll also know that researching negative keywords can be a very boring task – and yet it’s vital to your success with Google AdWords. The right negative keywords will save you a fortune & make your budget go so much further.

And that research takes a lot of time – your valuable time – that could be better spent doing something else like marketing your business, writing new content for your site or playing with the kids…

So – to save you that time & make your budget go further, we’ve put together a huge list of possible negative keywords for you

The list is arranged into a number of categories  – such as pictures, research, jobs, actors, cheap, Australian cities, other countries … all you have to do is choose the lists that make sense for your niche and paste the keywords into your account. Now you’re well on your way to improving your account performance.

If you really want to see how negatives can help, let’s do some maths.

The Maths of Negative Keywords

Let’s assume for a moment that 1000 people are searching for your keywords. And to keep the maths easy, we’ll assume that 1 in 10 of them click – so we have 100 clicks & a click thru rate (CTR) of 10%

If – using negative keywords – we can stop showing your ads to 200 of those people… because those people are using phrases that aren’t relevant to what you’re selling (eg ‘hair loss treatment for dogs’ if you sell ‘hair loss treatment for humans). Now the interested 100 people still click, but your ads only show 800 times. Now your CTR% climbs to 100/800 or 12.5%. When your CTR goes up, your Quality Score goes up as well & that’s what causes your costs (average CPC) go down.

If we eliminate half of those unwanted impressions, then we’d only have 500 impressions & (assuming a perfect – fictional! – world) we’d still have 100 clicks, because the same 100 people would be interested in our relevant ad. Now that CTR rises all the way to 20% (100 out of 500), QS keeps going up & costs keep coming down.

Given that how much you pay for each click is hugely dependant on your CTR% this can save you a small fortune. You do this little bit of extra work once & it pays you back every single day!

So what’s the cost of the 9,000+ word spreadsheet?

Well, what’s the value of a few hours of your time every month? And if you are likely to create more than one AdGroup or Campaign for your account (let’s hope so) wouldn’t it be great to have that list in one easy place so you could use it every time?

And of course, in a format that allows you to make changes & save your own particular variations – build your own personal lists using the master sheet just as a starting point…

If your Quality Scores got better & your costs dropped, how much would that save you today? $1?

Tomorrow? $2? a day? For the next 365 days? That’s probably hundreds & hundreds of dollars…

Product	Negative Keyword Spreadsheet	Premium Negative Keyword Spreadsheet
Negative Keyword Spreadsheet with 9361 keywords (normally $400)
BONUSES
Step-by-Step video that walks you through exactly how to enter the list into your Google AdWords account Value $50
A copy of the list as a Google Document – so you access the list from anywhere in the world Value $50	-
Free – updated list 6 months from today Value $250	-
Your Investment:	$450 $93	$700 $97
Click the button for your chosen package

Note: all payments are in US dollars

Once you’ve completed payment at Paypal, you’ll be returned to this site & given instructions on how to download your list of keywords

Just in case you get lost – write down my email address now & you can always drop me a note. It’s mike@websavvy.com.au

I look forward to working with you!

Warm regards,

Mike

PS – save yourself the grind of doing this by hand & save hours of your valuable time

You’ll get a list of over 9,000 keywords – incredibly useful & valuable info… that your competitors probably don’t have

Plus – if you choose the Premium service – you’ll get an updated list sent to you in 6 months time!
2 for the price of 1